Nicotine pouches are transforming the way adults consume nicotine, offering a tobacco-free, smoke-free, and discreet alternative to traditional products. Among the leading brands in this category, ZYN nicotine pouches stand out as one of the most recognized names. But many people still ask: who owns ZYN nicotine pouches?

This article explains the ownership of ZYN, its rise in popularity, and what it means for the nicotine industry worldwide.

Who Owns ZYN Nicotine Pouches?

ZYN nicotine pouches are owned by Swedish Match, a global smokeless tobacco and nicotine product manufacturer. In 2022, Philip Morris International (PMI), one of the largest tobacco companies in the world, acquired Swedish Match.

This means that ZYN is now part of PMI’s portfolio, solidifying its position as one of the top nicotine pouch brands globally.

Why ZYN Became So Popular

ZYN has rapidly gained traction in the United States and Europe due to:

• Tobacco-free formula – Only nicotine, plant-based fibers, flavorings, and sweeteners.

• Variety of strengths – Typically available in 3mg and 6mg nicotine options.

• Wide flavor range – Including mint, citrus, coffee, wintergreen, and more.

• Discreet format – No smoke, no spit, and no lingering odor.

This combination makes ZYN appealing to adults seeking a modern, convenient way to enjoy nicotine.

ZYN’s Place in the Global Nicotine Market

The acquisition by Philip Morris International shows just how valuable ZYN has become in the nicotine pouch market. PMI has made it clear that its long-term strategy is to move away from traditional combustible tobacco and expand into reduced-risk products (RRPs).

With ZYN under its umbrella, PMI has positioned itself strongly against competitors such as:

• VELO (owned by BAT – British American Tobacco)

• On! (owned by Altria Group)

• Rogue (owned by Swisher International)

The Growing Demand for Nicotine Pouches

Nicotine pouch sales are skyrocketing worldwide, particularly in North America and Europe. Adult consumers are increasingly choosing smoke-free, tobacco-free alternatives, which creates new opportunities for:

• Retailers

• Distributors

• Private-label brands

• International business partners

For companies looking to enter this market, finding a trusted manufacturer and supplier is critical to success.

Echi: Your Trusted Nicotine Supplier

At Echi, we are a China-based nicotine manufacturer and supplier, specializing in high-quality nicotine pouches and nicotine strips.

We focus on overseas B2B partnerships, helping international businesses build and expand their nicotine product lines. With strict quality control, customizable formulations, and reliable global supply, Echi is the partner you can count on in the fast-growing nicotine pouch industry.

Conclusion

So, who owns ZYN nicotine pouches? The answer is Swedish Match, now owned by Philip Morris International. Their success reflects the global shift toward smoke-free alternatives, with ZYN leading the way.

For businesses eager to join this expanding market, Echi provides premium nicotine pouches and nicotine strips, tailored to meet international demand with consistency and quality.